What people want to know in a fund-raising letter

Sounds like ur going about it the right way. I figure I don't get any more junk mail than anyone else. I can only tell u the things that would increase my comfort level if I was thinking about making a donation to a mission. I have no idea what other people would look at. My wish list: 1) What denomination is it affiliated with ? 2) What or who will the major amount of funding come from ? 3) How much of each dollar will make it to the mission itself ? 4) Who will run it & how are they qualified ? 5) What function will the mission serve ? 6) Why is the mission needed ? 7) What will be the mission's goals ?